The evolution of technology throughout the meetings industry is dramatically impacting how hotel group sales teams are networking with meeting planners. With most people now familiar with a wide range of devices, software and apps, this is spurring a rise in “social selling” where hotel sales teams are often building relationships with planners on social media to establish common bonds outside the sales process.
On the supplier side, this shift in hotel group sales today is a focus on being more consultative and less salesy. Hotel sales executives today are delivering more content and context detailing product and services that go above and beyond rates, dates and space. They are being asked to provide much more detail around the property experience and business deliverables, while at the same time, they’re expected to be on top of the latest technology to streamline and speed up communications.
The surge in electronic RFPs and registration software have changed the group hotel sales experience to the point where technology is now integrated into the entire sales process. It’s not a value add-on anymore. It underpins the entire sales, marketing and event experience from pre-to-post, and provides a level of networking functionality and event metrics that are only now being used to their full potential by innovative buyers and suppliers.
In our latest (free!) report, which highlights the technologies Sheraton, Marriott, Hyatt, Hilton, IHG and Fairmont are using to increase their group sales revenue worldwide, you’ll learn:
- How Hotels like Hyatt are Adopting Event Technology To Increase Sales
- Why Marriott Considers Digital Media and Content Marketing the New Power Tools for Meeting Sales
- How Hotels With Minimal Meeting Space Are Still Winning Big Business
Download your copy of the report now!
The post [Report] How Technology Is Increasing Group Revenue at Top Hotels appeared first on The Social Tables Blog.
